News and Press

U.S. International Media(USIM), the fastest growing independent, full-service media agency, was named a finalist at The 2017 Indie Awards for Best Media Campaign for The Aruba Tourism Authority. The work was completed in collaboration with creative agency Concept Farm. The Indie Awards ceremony took place on June 14 and 15 during The Indie Summit, an industry event held exclusively for independent agencies.

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At a time when the TV industry is focused on pushing the sizzle of new shows and upfront ad sales, a group of top television data and technology executives met quasi-secretly to tackle a burgeoning problem more akin to watching paint dry: workflow management.

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U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.

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US International Media (USIM) continues Media Buying excellence through Kelley Afghari, USIM’s Sacramento Media Buyer, winning the “Examples of Excellence” award in the Media Buying category.

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As the television upfronts approach, big players continue to roll out new initiatives. The latest is Fox Networks Groups’ announcement that, like NBCUniversal and other majors, it’s dipping into programmatic.

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“Data is all about interpretation,” asserts Mitch Oscar, USIM’s Director, Advanced Television. His efforts to progress the discussion and implementation of data in our industry have been a cornerstone of his Secret Society mission. The June 2016 meeting, held at the comScore/Rentrak offices, highlighted those data initiatives that pushed the uses of digital data sets and their insights into traditional media platforms.

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What is the downside of addressable/programmatic TV deals? Sometimes it’s the lack of traditional TV specifics. An addressable/programmatic TV buy that media agency US International Media made recently for a Caribbean Island client struggled with some of these issues.

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The not-so-mysterious location is the one we’ve been talking about all week: Amelia Island, FL, the venue of MediaPost’s Insider Summits this week. The mysterious island destination, is the one US International Media’s Ryan McArthur and Mitch Oscar were talking about using addressable TV and programmatic TV campaigns to market during a keynote presentation at the TV Insider Summit.

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Sometimes it seems that if there’s one thing that everyone involved in programmatic television can agree on, it’s a lack of consensus. If that sounds a bit Yogi Berra-ish, well, it’s that time of year.

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The general assumption in the industry seems to be that most television inventory, along with other media inventory, will eventually be bought through targetable, automated systems of some kind — aka "programmatic."

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U.S. International Media (USIM), the fastest growing independent media management agency, announced today that Liz Kelly has been promoted to Executive Vice President, Broadcast Media Director. Kelly will oversee broadcast buying for the company’s 22 offices.

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U.S. International Media (USIM), the fastest growing independent media management agency, announced today that Alicia Nelson has been promoted to President, Broadcast Media Operations.

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Sinclair Broadcast Group recently completed a groundbreaking study as part of a US International Media's Secret Society initiative pairing Sinclair and Tribune stations and using Nielsen and comScore/Rentrak measurements. This study had a clear purpose: Sinclair wanted the ability to attract more national dollars into local and, by using data, enhance the value of their inventory for their national clients.

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Leveraging the full potential of using data beyond age and gender to target audiences in the broadcast television environment is going to require a good deal of testing.

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Cox Media’s Videa programmatic TV unit said it has made a series of deals that will increase the scale and scope of the business it does.

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The world of advanced advertising is expanding in terms of attention and participation. There are more opportunities than ever before for advertisers to improve performance and for content providers to maximize the value of their inventory. A range of industry speakers outlined all these new initiatives at the recent MultiChannel B&C Addressable Advertising Conference. The conclusion? It all comes down to data.

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(NEW YORK CITY (February 18, 2016)—U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, have once again been recognized as a leader in the industry for their progressive marketing efforts. The 2015 HSMAI Adrian Awards have awarded Gold for One Happy Selfie–Aruba’s outdoor advertising campaign. The Adrian’s are considered to be one of the most prestigious awards in the travel and hospitality industry.

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(February 4, 2016) LOS ANGELES, CA – In a precursor to a more programmatic solution, independent media services agency U.S. International Media has struck a new kind of unwired network television deal, combining the coverage of two of the nation’s largest broadcast TV station owners -- the Sinclair Broadcast Group and Tribune Broadcasting Co. -- into a one-stop, single invoice television buy guaranteed and posted on Rentrak’s TV ratings, not Nielsen.

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(November 20, 2015) NEW YORK, NY – U.S. International (USIM) has been selected by MediaPost as the advertising community’s Programmatic Agency of the Year for 2015. Each year, the publication’s prestigious awards program recognizes the most successful agencies in eight different categories. USIM was recognized for its vision, innovation and leadership in the area of programmatic media services.

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(October 14, 2015) LOS ANGELES, CA – Madison Avenue “televisionary” Mitch Oscar has quietly begun organizing a cross-section of industry players around another area vital to the future of television: programmatic. Actually, the initiative, which until this blog post has been operating in stealth, is focused on two disparate approaches to improving TV targeting and efficiency: programmatic and so-called “addressable” TV advertising.

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(September 28, 2015) LOS ANGELES, CA – Patriot Media Group, a division of U.S. International Media and a leading source for innovative short-form commercials placed within program content, is pleased to announce it has been appointed as the sales representative company for The Weather Channel’s Closed Captioning (CC) sponsorships.

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(August 21, 2015) LOS ANGELES, CA – U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been selected by licensed mortgage lender New American Funding as its new media agency.

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LOS ANGELES, CA (July 16,2015)—U.S. Interactive Media’s President, Eran Goren, has been selected to speak on Media Post’s OMMA LA panel, “Are We Branding Yet?: Getting Programmatic Beyond Performance.” The panel will be held on Tuesday, July 21st.  

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ORANGE COUNTY, CA (July 14,2015)—U.S. International Media (USIM) and its client, Palace Entertainment, joined forces last Friday to help support Habitat for Humanity Orange County through financial support and employee involvement.  

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LOS ANGELES (May 21,2015)—U.S. International Media (USIM), a leading independent media agency, announced today that industry veteran, Elizabeth Kelly, has joined the company in Los Angeles as Associate Media Director. Kelly will provide leadership, strategic direction and input for all broadcast media buying and execution.  

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NEW YORK CITY (May 14,2015)—Last month, U.S. International (USIM), a national independent full service media agency, moved up to the 18th floor at 52 Vanderbilt Avenue in midtown, significantly increasing its office space in New York City.  

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HOUSTON, TEXAS (Nov.5,2014)— Patriot Marketing Group (PMG), a leader in the incentive marketing and brand promotion field, has established a Houston presence from which it will launch and manage its offering of programs and services in the Houston and Dallas markets....

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LOS ANGELES (July 18, 2014)—Dennis Holt, founder of U.S. International Media (USIM), the fastest growing independent media services agency, has been selected as an honoree for the University of Southern California’s (USC) 2014 Half Century Trojans Hall of Fame. ...

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NEW YORK CITY (June 11, 2014)—U.S. International Media (USIM), the fastest growing independent media services agency, in conjunction with ad agency Concept Farm, took home bronze at the 2014 North American Effie Awards for the Aruba Tourism Authority Campaign: Many Happy Returners...

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Los Angeles, CA (May 16, 2014) – Foot Locker Gift Card Sales (PMG) has been named a winner of INCENTIVE Magazine’s prestigious Platinum Partners Award for 2014.

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SAN FRANCISCO, (May 7, 2014)–US International Media (USIM), the fastest growing independent mediaservices agency, hired Michael Ashby as VP Director of Media for their new San Francisco Office.

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New York, NY (March 20, 2014) — A case study that U.S. International Media put together for client Aruba Tourism is titled “Unlocking The Caribbean’s Best Kept Secret.” But the same might be said of the agency, which was founded in 2004 by Western International Media founder Dennis Holt.

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New York, NY (February 13, 2014) — U.S. International Media (USIM), fastest growing, full service media agency to take on Media Planning and Buying for leading center of culinary education.

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New York, NY (December 9, 2013) — U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been named Media Planning and Buying agency for WellPet.

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Los Angeles, CA (October 18, 2013) — U.S. International Media (USIM), the fastest growing independent media services agency, announced today it has formed Patriot Media Group, a division focused on placing 10-second closed captioned sponsorships.

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New York, NY (June 3, 2013) — U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been named Agency of Record (AOR) by North Shore-LIJ.

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New York, NY (May 20, 2013) — The law doesn't allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building.

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New York, NY (April 2, 2013) — The Empire State Building Observatory (ESB) announced new partners to its powerhouse marketing team through the addition of advertising agency, The Concept Farm, and media agency, U.S. International Media (USIM).

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Los Angeles, Ca (February 25, 2013) — U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been named Agency of Record (AOR) by Palace Entertainment, one of the leading leisure park operators in the United States.

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Los Angeles, Ca (August 28, 2012) — Stand Up To Cancer (SU2C) is proud to announce the Hollywood community is once again rallying together and lending its support to the third SU2C primetime television fundraising special on Friday, Sept. 7 (8:00-9:00 PM ET /PT).

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Oranjestad, Aruba (June 12, 2012) — After a five-month selection process, the Aruba Tourism Authority (ATA) has awarded a dynamic trio to handle the North America marketing efforts to promote the Caribbean island -- The Zimmerman Agency, Tallahassee, for public relations, The Concept Farm, New York, for advertising, and US International Media, New York, for on and off-line media.

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Irvine, CA (June 11, 2012) - Do you remember when you were a child playing with your friends and completely losing track of time, ignoring the constant reminders about dinnertime? Did you ever turn a towel into a cape to become a superhero or an eraser into a car to become the next NASCAR champion? Did you ever find great pleasure in a mess of unorganized toys and odd clothes?

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IRVINE, CA (December 1, 2011) — enCircle Media, a worldwide-recognized leading digital advertising agency, announced today that its new company name will be U.S. Interactive Media. With more than 250 advertisers globally using its media services and solutions, the company is changing its name from enCircle Media to U.S. Interactive Media to better align with its parent agency, U.S. International Media (USIM).

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