National Broadcast and Cable
In the rapidly evolving world of national television (e.g., broadcast, cable, syndication, etc.), relationships and experience count, and USIM's longstanding associations extend to the highest levels of the major broadcast and cable networks.
Whether it’s an upfront or scatter market media buy, the negotiation tactic used generally depends on the sales and marketing strategies of the individual client. We council our clients on the advantages of upfront, early commitments to secure the best inventory at lower prices and CPM guarantees; however, we understand the need to evaluate pricing advantages versus marketing flexibility, especially during uncertain economic times. And we border on obsessive when it comes to securing added value for our national television clients.
Our buyers regularly monitor market-level pricing and avails to determine the effect on inventory supply and demand. USIM's staff reviews overnight ratings to ensure appropriate delivery. We are diligent in stewarding all buys, making adjustments based on program changes.