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Multicultural Media

Multicultural media segmentation is growing at an unparalleled rate, and is highly developed in terms of new television, cable, radio, digital, out-of-home, and VOD opportunities.

USIM is at the forefront of ongoing changes in the proliferation of multicultural media vehicles, as well as digital offerings. We understand the importance of the rapid growth of ethnic immigration population segments, as well as the need for greater consumer retention of heritage than ever before.

We can assist you in effectively targeting Asian Americans, the Latino population, and African-Americans, as well as other emerging markets. Our multicultural approach is grounded in the most recent research based not only on category or brand development, but also psychographic insights.

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