USIM’s 20 local offices provide unparalleled, real-time, on-the-ground intelligence regarding local media and market conditions. We employ seasoned research staff throughout the country and invest in all relevant research tools.
On a local level, we benchmark cost-per-points with SQAD, monitor competitive spending with Adviews, and research lifestyle information with Scarborough and The Media Audit. In addition, we conduct custom research in the form of BDI/CDI analysis, market indexing, etc., on behalf of clients who need to identify under and over-performing markets.
All of our syndicated and customized research tools are available to clients as part of our services.
Proprietary Research and Analytical Tools
Our research capabilities include:
- Competitive intelligence
- Qualitative and quantitative consumer analytics
- Performance analytics
- Media and market intelligence