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Media Research

USIM’s 20 local offices provide unparalleled, real-time, on-the-ground intelligence regarding local media and market conditions. We employ seasoned research staff throughout the country and invest in all relevant research tools.

On a local level, we benchmark cost-per-points with SQAD, monitor competitive spending with Adviews, and research lifestyle information with Scarborough and The Media Audit. In addition, we conduct custom research in the form of BDI/CDI analysis, market indexing, etc., on behalf of clients who need to identify under and over-performing markets.

All of our syndicated and customized research tools are available to clients as part of our services.

Media Research

Proprietary Research and Analytical Tools

Our research capabilities include:

  • Competitive intelligence
  • Qualitative and quantitative consumer analytics
  • Performance analytics
  • Media and market intelligence
Competitive Compass
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