To us, a direct response media campaign is a perpetual test. Nothing is constant, and everything can be improved upon. And direct response no longer means just television. Today, campaigns encompass television, print, radio, and, especially, the Internet.
USIM specializes in both short and long form media placement. We continuously stewarded our buys to optimize campaigns and generate the best possible results for our clients.
We can guide you through the entire direct response process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.
Our buyers monitor, particularly for direct response, market-level conditions, including political and competitive pressures, and how they are affecting inventory. We have a significant competitive advantage in this area, since our negotiators are placing general and direct response media activity, so our clearance factors serve as an "early warning system" if/when availabilities start tightening.
We're rabid for data, and constantly use media and response results to maximize performance. We know what works and what doesn't, and we adjust accordingly.