Making research actionable is often the difference between success and failure in media planning, and Sally’s ability to uncover actionable data makes her a key member of the U.S. International Media Leadership Team.
Sally began her advertising career in 2000 at Foote, Cone & Belding as an Assistant Media Planner, managing and implementing both traditional and non-traditional media plans for clients including Hilton, TaylorMade-adidas Golf, Hong Kong Tourism, Sunkist and Kawasaki.
After a brief stop at Parker Stephens, Inc., an agency in Orange County, California, where she was responsible for both planning and buying on Raytheon, Yokohama, and Masergy, she returned to FCB to further her goal of focusing on media research. She later joined Interactive Market Systems, Inc., where she developed and strengthened relationships with more than 80 clients by providing technical support for over 15 media applications.
Sally became part of U.S. International Media in 2005, where she’s helping all of her colleagues learn and apply new media research theory, tools and methodology, all of which lead to smarter and more productive campaigns.