Early in her media career, Rosa realized that, like it or not, a lot of what she had to do every day fell into the category of “routine.” And although she’s one of the most buttoned-up people you’ll ever meet, she’s not a great fan of “routine,” which is why she loves the online and interactive media universe; it’s NEVER routine!
Rosa oversees the planning and buying department at U.S. Interactive Media, researching and developing winning strategies, negotiating sponsorship packages and providing clients with in-depth analysis for campaign optimization.
She started her media career at the Woo Agency in Los Angeles where she worked on Good Guys, Mattress Gallery and LA Fitness. Prior to joining U.S. Interactive in 2006 she worked on Sonos, Vtech and Sony Online Entertainment at the Ayzenberg Group in Pasadena.
A Los Angeles native, she loves art, the Dodgers, the Lakers, music and comedy.