Raised in Brazil, Uruguay and Argentina, Leila speaks five languages. Six if you include media!
A pioneer in the creation and development of the U. S. Hispanic advertising industry, Leila is recognized as one of the top multicultural media specialists in the country.
Leila helped launch Western International Media’s (now Initiative) Multicultural Group, and, as President, helped grow that division into one of the largest multicultural buyers in the business. Recognizing the importance of emerging immigrant populations, she expanded the group beyond Hispanic target marketing to also include specialist teams on Asian, African American and Gay and Lesbian media, servicing such accounts as the California Lottery, Honda, Disney, Major League Soccer, Showtime and No-Nonsense.
Earlier in her career she held senior positions at Ferrr/Ad Americas, Conill Advertising, J. Walter Thompson/Hispania, McCann Erickson/La Agencia, AC&R/Rossi and Siboney, where she gained valuable experience on such accounts as McDonalds (corporate and regional), Sheraton, Tecate, Ralphs Grocery, Chief Auto Parts and Toyota.
Most recently, she was Partner/Executive Media Director at Muse Communications, where her accounts included the U.S. Army, Wells Fargo, Heineken, Westfield Malls and American Honda.