John has been a leader of Southern California’s media industry since the days before color TV. In fact, he’s probably entitled to the title “King of the Early Adopters.” He was there when advertisers first started using that newfangled stuff called videotape for their commercials, just as he now guides his clients through the latest permutations in the dynamic world of the internet and wireless.
Over the course of his long career he’s held senior management positions at some of the region’s most important TV stations, at syndicators, and at Western International Media (now Initiative), where he managed the Orange County office, supervising such accounts as Ralphs, Food4Less, Yamaha Motorcycles and Toshiba. John's numerous accomplishments were recognized by the Orange County Advertising Club when they awarded him their Lifetime Achievement Award. A Phi Beta Kappa graduate of UCLA (where he was elected head yell leader in his junior year!), John is a self-described “info-guru.” He is a voracious reader (Fortune, Portfolio, Inc., Business Week, the Orange County Business Journal, Advertising Age, Television Week, OMMA, MEDIA, AdWeek, Website, Target, Fast Company, DM News, Streaming Media and Baseline) and web surfer (LinkedIn.com; ryze.com; MarketingProfs; Classmates; MarketingSherpa; YouTube; Zoominfo; ziggs.com; ziki.com; Facebook.com; JackMyers.com; AtThe Roundtable.com; XING.com; Squidoo.com; Orkut.com; Plaxo.com; spoke.com; Ning.com; Variety.com/thebiz; Godtube.com), which is why he is so often called by his clients when they’re trying to research something before they even check Google!