Jack Silver is a constant reminder to his colleagues, clients and friends that no matter how difficult, trying, frantic or crazy a business situation gets, “calm leadership” will nearly always win the day. Jack embodies U.S. International Media’s personalized client-service culture. He’s calm because he knows what he’s doing.
A media veteran with more than 30 years' experience, Jack began his advertising career at Sears’ in-house broadcast agency in Los Angeles, rapidly advancing to the position of Director of Broadcast Advertising for their West Coast Region. A very early advocate of multicultural advertising, Jack developed Sears’ first Hispanic marketing/media campaign, a program that was later rolled-out nationally.
Jack left Sears to join J. Walter Thompson L.A; three years later he was tapped by Dennis Holt to join Western International Media (now Initiative) in 1983, and never looked back. During his 20 years at Western International Media he worked with such clients as The Home Depot, In-N-Out Burger, the U.S. Immigration and Naturalization Service, Stater Brothers supermarkets, “and half the hotel/casino accounts in Las Vegas.” Additionally, Jack founded Western’s Multicultural Group, which grew to become the largest purchaser of ethnic media in the U.S. His management and administrative skills led to his being named Executive Vice-President and Director of Account Services for Western, with responsibility for 15 offices (and more than 150 account service people) across the country.
In his current post Jack is able to do what he does best: help clients grow their business with the aid of smart, efficient media campaigns.