Senior Vice President, East Coast Planning Director
Bruce Williams has come home and we are glad to have him! Bruce served as Vice President at Western International Media/Initiative Media North America for more than 13 years, and subsequently has held executive-level positions at TBWA/Chiat Day, The Media Kitchen/kirshenbaum bond & partners, and most recently at Universal McCann.
Bruce is no stranger to success, having provided leadership for a 15 person media planning department with gross billings in excess of $100 million, and having managed channel planning, research and strategy development activities for some of the signature brands in the advertising industry over a stellar 25-year media career, for clients including Panasonic, Microsoft, Sony, IHOP, Chevrolet, Bloomingdale’s, Kmart, Oxygen Network, USA Network, Hardee’s Restaurants and AT&T Broadband.
There is an adage in advertising that marketing drives sales … and sales drive profits. Behind efficient marketing campaigns is thoroughly researched and well conceived plans. Bruce has acquired expertise in media research and planning encompassing a wide array of advertising categories, including automotive, retail, financial, entertainment, quick service/casual dining, consumer electronics, technology and consumer packaged goods. He also has proficiencies in research technologies such as behavioral/psychographic targeting, cross-departmental solutions, client-specific blueprints and roadmaps and differentiation/optimization planning tools, enabling him to assess business challenges and to provide actionable insight for consumer focused communication planning.
Bruce is a graduate of New York Institute of Technology, earning a BA degree in Fine Arts.