Russell Zingale is truly a media professional and brings to U.S. International Media a wealth of experience. Russell comes to USIM from Media Storm, Inc., where he was Managing Director. He joins USIM as President, Eastern Region, based in New York City.
Russell is a 20-plus year veteran in the media industry, having spent the majority of his career developing strategy and running media planning teams. Prior to launching Carat Affiliates, Russell held management positions at Western International Media/Initiative Media, where he worked on clients such as Applebee's, Goya, Enterprise Rent-A-Car, and AOL, among a list of others.
Prior to his 14-year tenure at Western International Media/Initiative Media, Russell held planning positions at agencies Backer, Spievogel Bates and Wells, Rich Greene, managing accounts such as Proctor & Gamble, U.S. Navy, CPC, Avis Rent-a-Car and others. His years of experience also include being Director of Business Development for Carat, where he oversaw new business efforts across the U.S., and interacted with the various Aegis (non-Carat) divisions, as well as Carat International. His role in business development included new business prospecting as well as existing account expansion.
As the Managing Director of Carat Affiliates, Russell managed accounts such as Marriott International, Viacom Networks, TOUS, Ernst & Young, New York University, Land O’ Lakes, and many more.
Russell is a graduate of St. John’s University, and lives with his wife and two children in Wilton, Connecticut.