Strategic Media Planning - Effective and efficient media buys are impossible to achieve unless they’re founded on thoroughly researched and well conceived plans. U.S. International Media’s strategic planning team is second-to-none in developing plans that integrate strategies, tactics and media mixes to support tailored buys that generate positive results.

We are media neutral; our goal is to search for the most incisive way to reach the right people, with the right message, at the right time, at the lowest possible cost. We also recognize that today’s dynamic media environment requires constant plan reevaluation, and updates, if necessary, to be consistent with changes in the media and audience landscape.

We’re proudly pragmatic. Media plans are not abstract or theoretical documents; they have to make sense and be practical in the marketplace to be effective.

For example, a U.S. International Media client in the wireless category was planning the roll-out of their service in two smaller Midwestern markets. Recognizing that it would be impossible to match the tremendous broadcast spending of more established competitors, we devised a multimedia campaign that included television and radio, but also non-traditional elements and guerilla marketing tactics such as wrapped buses, coffee house coffee cup sleeves, advertising on pizza boxes, theater screen commercials, and even street teams armed with brochures and free bags of M&M’S® branded with the client’s logo. The campaign, which impacted the elusive younger male demo in unexpected places and in unconventional ways, resulted in brand awareness jumping from virtually zero to eighty-two percent in less than 12 weeks. (A plan is only as good as its implementation. A tip of the hat to our negotiators: they were able to secure more than $150,000 in bonus media weight, promotional support and prizes that also contributed mightily to the campaign’s success.)