Great
media planning begins with data. We subscribe to the leading syndicated
research resources, and we’ve developed proprietary systems to help make
that data useful and effective!
Our Media Research:
- The starting point and foundation for effective media buys.
- Not just “numbers crunchers.”
- USIM Planners access a combination of resources to accomplish client objectives.
- Research goes beyond simply providing data. It is an indispensable ingredient in the strategic planning process.
- Our resources reflect the full complement of syndicated media research and computer-based evaluative tools.
- USIM subscribes to an array of research tools:
Our Research Capabilities:
- Competitive Intelligence
- Comprehensive data on millions of brands across multiple media types
- Expenditure, units, GRP levels, media schedules, advertising strategies
- Capture creative executions
- Qualitative and Quantitative Consumer Analytics
- Demographic profiling and segmentation
- Product usage and purchasing habits/buying styles
- Media and lifestyle choices
- Attitudes and opinions
- Geodemographic targeting
- Performance Analytics
- Measure reach and frequency
- Optimize media schedules
- Media and Market Intelligence
- Access to industry trends and emerging media/concept
- Provide comprehensive market analysis/profile
What is a Competitive Compass? 
- A Competitive Compass is a USIM Proprietary tool that takes massive amounts of syndicated competitive data and converts it to an easily understood and actionable format.
- Its custom built on a client-by-client basis at the category level ensuring a comprehensive analysis of the competitive set
- Updated on a Quarterly basis with the most recent competitive data available
- Easy to use – Built in Microsoft Excel with Visual Basic it allows a user to simply click on a market or competitor and all relevant information is calculated for what is selected
- Presentation Ready – built in graphs and charts can be copied to PowerPoint for subsequent presentations
- Top Ten Media Expenditure By Market, By Advertiser
- Factory and Dealer Associations Combined
- Dollars by Division, by Month
- Media Expenditure by Category, By Month
- Media Expenditure by Category, By Quarter
