Out-of-Home – Our U.S. Outdoor staff constantly reviews and evaluates the latest entries from the kaleidoscopic world of Out-of-Home media; we’ve negotiated for giant signage in Times Square, wallet-sized ads on telephone calling cards, and everything in-between.

There are no stock solutions in the Out-of-Home arena. For example, one of our clients wanted to reach military personnel on U.S. bases. But this posed a challenge: most bases are located in areas zoned out for billboards, or are surrounded by large metropolitan areas which are too costly for “a one solution fits all” media approach.

Our solution: we researched the locations of key military installations across the country, ranking them by a myriad of factors ranging from the number of personnel on the base to weather, terrain and cost of advertising. We then considered virtually every media platform available, and on an installation by installation basis, arrived at a combination of bus backs and sides, posters in convenience stores and other favorite military hang-outs, and on-screen messages in sports bars near the installations.

This approach resulted in an affordable CPM and, more importantly, sales success. This underscores why our “roll-up-the-sleeves” culture works for our clients.

Experience and expertise are particularly critical in Out-of-Home, since all the technology in the world can’t replace a human being “riding the boards,” making sure that our client’s messages aren’t being obstructed by a utility pole or tree. That’s just one of the many reasons that our commitment to providing our clients with experienced staffers who really know the ins and outs of the business, backed up by colleagues who can be our “eyes and ears” across the U.S., is uniquely beneficial to our clients.