News Release

U.S. International Media, LLC

1201 Alta Loma Road

West Hollywood, CA 90069-2403

www.usintlmedia.com

                                                                                                       For Release:  Immediately

                                                                                                                  November 2, 2009

                                                                                                              Contact: Dennis Holt

                                                                                                                       (310) 659-0711

                                                                                                           dholt@usintlmedia.com

10) 482-6800

U.S. International Media, LLC Receives Award of Excellence

LOS ANGELES, California – U.S. International Media, LLC announced today that it has won an Award of Excellence at the 2009 El Pollo Loco® Leadership Conference for USIM’s work on El Pollo Loco’s account. The Leadership Conference took place from October 26 - 28, 2009 at the Hyatt Grand Champions Resort in Indian Wells, CA.

The theme for this year’s conference was Mission Possible: Time for OpportUNITY. The conference emphasized that collective teamwork between El Pollo Loco®, its franchisees and other valued business partners including USIM is needed to succeed and build a strong future despite the challenges posed by the current economy.

During general sessions spread out over the 3-day conference, an outstanding line-up of prominent industry experts discussed topics including franchise financing, politics and the economy, consumer spending trends and restaurant industry economics.

About U.S. International Media, LLC

U.S. International Media, LLC was founded in 2004 by Dennis Holt. U.S. International Media, LLC is the most diversified, fastest growing, full-service media management company in the United States. U.S. International Media retains a global presence through continued growth nationwide and into nine countries. U.S. International Media, LLC’s corporate headquarters are located at 1201 Alta Loma Road, West Hollywood, CA 90069-2403, (310) 659-0711.

Additional information about U.S. International Media, LLC is available on our website at www.usintlmedia.com.

About El Pollo Loco, Inc.®

El Pollo Loco® is the nation’s leading restaurant concept specializing in flame-grilled chicken. Headquartered in Costa Mesa, California, El Pollo Loco, Inc. operates a restaurant system comprised of 167 company-operated and 250 franchised restaurants (as of June 30, 2009) located primarily in California, with additional restaurants in Arizona, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Missouri, Nevada, New Jersey, Oregon, Texas, Utah and Virginia. El Pollo Loco’s menu features the Company’s signature citrus-marinated, flame-grilled chicken in individual and family-size meals, along with a variety of contemporary, Mexican-inspired entrees. Such entrees contain the Company’s signature chicken as the central ingredient and include Pollo Bowl® entrees, pollo salads, signature grilled burritos, tacos, and chicken tortilla soup. Chicken meals are served with a choice of corn or flour tortillas, freshly-prepared salsas and an assortment of side orders.

For more information about the Company, visit www.elpolloloco.com.

 

USIM’s Jack Silver, second from left, accepts Award of Excellence from El Pollo Loco executives for USIM’s work on their account at the El Pollo Loco Leadership Conference at the Hyatt Grand Champions Resort, Indian Wells, California on Tuesday, October 27, 2009.

From left to right: Steve Sather, Senior Vice President of Operations (El Pollo Loco); Jack Silver, Executive Vice President (USIM); Stephen E. Carley, President and CEO (El Pollo Loco); and Mark Hardison, Vice President of Marketing (El Pollo Loco).

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