News Release

U.S. International Media, LLC
1201 Alta Loma Road
West Hollywood, CA 90069-2403
www.usintlmedia.com

U.S. International Media Runs Digital Billboard Ad Campaign
Announcing it Received Agency of the Year Award for 2009

On February 7, 2010, Clear Channel Digital Outdoor Network concluded a digital billboard advertising campaign on behalf of U.S. International Media (USIM), a leading media management and buying company. The campaign announced that USIM had received MEDIA Magazine’s Agency of the Year award for 2009, and ran in the heavily populated West Los Angeles market on nine networked digital billboard displays.

“We were excited to have had the opportunity to share the great news about our receiving MEDIA Magazine’s prestigious Agency of the Year award with the tens of thousands of people who walked or drove past the billboards during the campaign,” said Dennis Holt, Chairman/CEO, U.S. International Media.

A key advantage of the growing digital billboard advertising medium is its higher sign visibility, as the bright colors and high-resolution images can be seen from miles away, especially at night. Also, digital billboards in dense metropolitan markets like West Los Angeles afford advertisers higher penetration rates, as the synergistic combination of cutting-edge technology and prime location on heavily trafficked thoroughfares result in the networked digital billboards generating favorable counts for average Daily Effective Circulation, Gross Rating Points, Reach, Frequency and Impressions. Clear Channel transmits, via satellite transmission, an advertiser’s message to each of 10 bulletins that comprise each network. The messages appear for 8 seconds as part of a 60-second loop. The Daily Effective Circulation for USIM’s campaign is about 472,000 impressions or over 13 million impressions each 4-week flight. This delivers an impressive 22.6 Reach and 7.7 Frequency.

U.S. International Media LLC, headquartered in Los Angeles and founded in 2004 by advertising industry innovator Dennis Holt, is the most diversified, fastest growing, full-service media management company in the United States. USIM retains global presence through robust growth in 20 regional offices nationwide and across nine countries, providing ongoing support to 41 advertising agencies and 142 accounts. Estimated media billings for 2010 are $520 million, an 18 percent increase from $440 million in 2009.

USIM is structured around eight core competencies, which provide the company with a competitive infrastructure that efficiently services all facets of media. These core competencies include Media Planning, Spot Negotiation, National Media Negotiation, Print Negotiation, Out Of Home, U.S. Interactive, U.S. Multicultural Group, and Traffic and Duplication.

Additional information about U.S. International Media is available at www.usintlmedia.com


About Clear Channel Outdoor

Clear Channel Outdoor (NYSE:CCO - News) is the world’s largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.


About MEDIA Magazine

MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, the OMMA conferences (25+ events per year), Publications.MediaPost.com, OMMA & MEDIA Magazines, and a suite of 50+ industry-focused eNewsletters & blogs.

MEDIA Magazine presents the Agency of the Year award annually to the agencies that represent the best of class in the media industry.

Digital billboard display on the corner of Sepulveda Blvd. and National Blvd.

Digital billboard display on the corner of Santa Monica Blvd. and Westgate Blvd.

Night view of digital billboard display on the corner of Sepulveda Blvd. and National Blvd.