It is with great pleasure that U.S. International Media (USIM) introduces its newly updated website and the inaugural issue of its new online magazine, The USIM Gazette.

Our new website is more intuitive, more informative, and more technologically advanced than its predecessor. Consequently, it should be more useful.

Some of the enhancements are less obvious, relating to how the site was rebuilt from the ground up to be more stable, or enhanced for higher placement in search engines so that clients typing in certain media-related keywords, or our URL, receive better search results than before. Search engine optimization, along with web analytics, are ongoing processes ultimately meant to provide site users with a first class web experience. We have the resources, in the form of our Interactive Media group and our capable IT department, to continue to grow this functionality. An anonymous wit once remarked that, “You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow.” We take those words to heart.

You, our clients, are the beneficiaries of our know-how. USIM may be a young company, but it’s built on the industry’s oldest formula: superior client service = enduring client relationships.

The USIM Gazette is Dennis Holt’s brainchild. He wanted to ensure that clients could hear, directly from us, our take on ourselves and our industry. So, in typical “Uncle Dennis” fashion, he made sure all the pieces were in place to accomplish that singularly important objective right the first time. The pieces are the men and women who run the most diversified, fastest growing, full-service media management company in the U.S. This incredible wealth of human capital constitutes USIM’s most important asset. Our people average 25 years of media expertise. Experience is the undisputed portal to knowledge, and knowledge is power—in media management there is no substitute for experience.

Many will help tell the USIM story in this and future Gazette issues. And as they convey USIM’s story, they also tell the industry’s story, because Dennis Holt, Western International Media Corporation and USIM virtually invented the industry.

The inaugural issue of The USIM Gazette includes articles about the hottest trends shaping the media landscape, including telecommunication services for perennial ratings-champ American Idol and timelines attesting to the success of USIM’s early-adopter strategies. We will try to entertain and enlighten you with between 3-5 high-quality articles each issue. Sit back, buckle your seat belt and enjoy the ride. We are with you every step of the way.

Darrell Woody
Editor