According to Adify, real estate network CPMs (cost per thousand) increased 100 percent, to an average of $6.49, and sports CPMs were up 18 percent in the quarter ended June 30, 2009, to $7.09.
Select verticals showed significant gains, including premium inventory on vertical ad networks. News-oriented content generated CPMs with a median value above $10, a 20 percent growth compared to the last quarter of 2008.
Other verticals such as travel, technology, automotive, and health fluctuated but still represented the highest absolute CPMs. Technology equaled $16.01, a decline versus the previous quarter. Automotive was $15.33 and travel was $19.89, an increase over Q4 2008, although first quarter 2009’s CPM performance decreased.
As projected, modest declines were also reported in such verticals as beauty and fashion. Certain family verticals, and vanity verticals like beauty and fashion, are characterized by cyclical advertising seasons.
By Darrell Woody
Gazette Staff Writer