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Gazette SoundByte - TV Viewing At Record Levels
TV Image

Even though the media industry is facing tough times these days, TV viewing has escalated to an all-time high, according to recent research from The Nielsen Company. According to Nielsen, the average American family now watches over 142 hours of TV a month, an increase by 5 hours compared to last year. On a daily basis, that translates into about 8 hours and 18 minutes. TV remains the primary way Americans choose to consume entertainment, news and information.

 

By Darrell Woody

Gazette Staff Writer

 
12/5/2008 3:46:54 PM


May 2008
"IDOL GIVES BACK" Returns for Another Magical Night
USIM Launches New Website and The USIM Gazette
HOW TO SUBMIT ARTICLES TO THE USIM GAZETTE
A History of “Firsts”

September 2008
From The Editor (September 2008)
Breakthrough Reached In Stalemate Over Network Integration Fees
Leveraging Experience - USIM's New Political Marketing Department
Stand Up To Cancer Reports Fund Raising Results
Dennis F. Holt - Larger Than Life
Tomorrow’s Technology Now?
Digital Media Today

December 2008
From the Editor (December 2008)
Tomorrow’s Technology Now? Trends Shaping Tomorrow’s Media Technology Today - Part 2
U.S. Auto Industry’s Reduced Advertising Spend May Contribute to Changes for TV Nets
Digital Signage and Consumer Recognition - One Step Closer?
USIM and Total Website Quality Management
Book Review - The Political Economy Of Media
Gazette SoundByte - TV Viewing At Record Levels

February 2009
From the Editor (February 2009)
USIM Advertising Strategies Stretch Client Budgets in a Tight Economy
Nearly 6 Million U.S. Households Not Ready For Analog to Digital Conversion
Projection Advertising - A Bright Light in Outdoor Advertising
Wal-Mart Invests $1.9 Billion in Media Advertising
Kindle 2 - Media Convergence Takes Another Step Forward
Gazette SoundByte - 2008 A Bad Year For Many Media Employees
How to Submit Articles to The USIM Gazette® - Updated

April 2009
From the Editor (April 2009)
John Vrba - Advertising's Patriarch
Gazette SoundByte - When Research is Not Research
Sky Typing Advertising - A New Technology Yielding Strong Recall Results
Book Review - Scientific Advertising Is Alive and Well
Major Retailers Use Facebook to Expand Opportunities for Internet Co-Branding & Consumer Engagement
Article Update - Fewer Households to be Negatively Impacted By Digital Transition
Gazette SoundByte - Shifting Demographics Lift Facebook's Subscriber Base to New Heights

May 2009
From the Editor (One Year Special Anniversary Edition)
TV Still Occupies Two Thirds of Adult Screen Time (Special to the Gazette)
Buildings As Billboards - Advertising Industry Moves One Step Closer
Gazette FastFacts - Advertising Industry Statistics
Gazette SoundByte - Internet Surpasses One Trillion Unique Addresses

June 2009
From the Editor (June 2009)
U.S. Advertising Expenditures Declined 14.2 Percent in First Quarter 2009
Gazette FastFacts – 235 Million People Listen to Radio Every Week
Wall Street Journal Continues to Change in Order to Survive
Gazette SoundByte – Digital Now U.S. Broadcast Standard

July 2009
From the Editor (July 2009)
Learning From Social Media Usage – Motivations and Profit Potential
Gazette SoundByte - Top Tens
Gazette FastFacts – DTV Transition Leaves Some Households Out
PMG Wins Prestigious 17th Annual Platinum Partners Award

August 2009
From the Editor (August 2009)
Communication Spending Projected to Surpass $1 Trillion Mark by 2014
Online Display Ad CPMs Improve in the Second Quarter of 2009
Gazette FastFacts - Broadcasting TV Advertising Drops Nearly 13 Percent
Gazette SoundByte - Useful Advertising Statistics Ranked by Creatives and Impressions

September 2009
From the Editor (September 2009)
Embedded Marketing Set to Generate More Sales and Higher Stock Values for Marketers by 2010
Gazette SoundByte - Some Green Shoots of Hope Along the Winding Road to Economic Recovery
Visual Perception in Citizen Kane - What You Get is Not Always What You See
Gazette FastFacts - Top 10 U.S. Online Video Brands as of August 2009

November 2009
U.S. International Media, LLC Receives Award of Excellence

December 2009
U.S. International Media Awarded MEDIA Magazine’s Independent Media Buying Service of the Year

January 2010
USIM is Presented with Independent Media Buying Service of the Year Award

February 2010
USIM Runs Billboard Ad Announcing it Received Agency of the Year Award
USIM Gives Media Strategies Presentation at 2010 National Sports Forum


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