·        Radio reaches 92% of persons 12+ each week, despite the adoption of MP3 players and the growth of internet-only stations.

·        89% of the youngest radio audience, teens ages 12-17, tune in each week.

·        Radio reaches nearly 85% of the ad elusive media multitaskers, adults 18-34.

·        92% of Black Non-Hispanic persons age 12 and older tune into radio over the course of a week.

·        93% of Hispanics listen to radio over the course of a week.

·        Radio reaches about 93% of both Black Non-Hispanics and Hispanics age 18-49 over the course of a week.

Source: Arbitron