Which media is projected to be the #1 advertising supported media in spending by 2012 according to numerous prognosticators including eMarketer and PQ Media? DIGITAL is the answer.
The Internet is one of the most powerful marketing vehicles ever created. Online and Digital media encompasses an ever growing confluence of opportunities: Mobile, Search, Podcasting, Social Media, Email, Display, Widgets, Blogs, RSS are flourishing because of recent technological advances. These “one to one” versus “one to many” advances are responsible for the incredible innovation taking place in all sectors of business and the dramatic changes in consumer behavior and their consumption of media. By design, digital is highly accountable and measurable, yielding a plethora of rich data on creative and messaging and engagement and proof-of-performance metrics heretofore unavailable from most traditional media (exception: DRTV).
Driven by the changes in consumers’ relationship with their media, smart brand marketers are quickly seeking out new strategies to engage with their consumers and capitalize on this “pull versus push” advertising transition. But, be prepared, it’s not only the fastest growing medium and the most robust, but it’s also the most complex. And that’s where US Interactive can help clients to both understand all of their digital options and to wisely select the most appropriate digital vehicles to meet a client’s goals, whether it’s site visits, registrations, sales, qualified leads or positioning a brand.
We analyze all options from Widgets to Blogs to Email to Mobile, SEM and SEO to RSS and Podcasts to make sure that the right elements are employed to obtain the maximum benefit from a client’s online investments. We have the experience and the tools to steer a successful course through the complexity of “conquest marketing”, “behavioral targeting”, “leadbacks” and “conversions”. We’re big proponents of measuring digital and optimizing for maximum effectiveness whether we are evaluating CPLs or CPCs or CPAs or CPMS. We stay on top of trends and advancements in the science and technology of digital media so clients don’t have to.
Dennis Holt, USIM’s CEO, often says, “Sometimes it seems everything new is old…the future has always been about smart advertising people seeking new ideas, brand new ways to do things, and now this search for new and creative approaches is exploding in media…this has always been a core concept here.”
By Jody Slater,