U.S. Multicultural Group – The exponential growth of America’s multicultural population makes it imperative for advertisers of all sizes and product categories to effectively reach and motivate these audiences.

Our U.S. Multicultural Group is at the forefront of the rapid growth of multicultural media, knowledgeable not only in the advent and availability of media vehicles targeting multicultural audiences, but in the new technologies these populations are using, such as wireless and the Internet.

We can assist you in reaching the burgeoning Latino population and Asian Americans via in-language media outlets as well as in English-language media vehicles that are intrinsic and culturally relevant to the more acculturated segments of these populations. We also offer specialized media services to optimize campaigns directed to African Americans.

For more information about our Multicultural media capabilities, please contact Leila Winick, Executive Vice President, Managing Director, U.S. Multicultural Group. Telephone: (310) 482-6848. Email: lwinick@usintlmedia.com.