Local Broadcast and Cable – One way to fully understand what makes U.S. International Media different and better is that we call the professionals who purchase spot television and radio for our clients “Negotiators.” Think about it: “buyers” grab stuff off shelves and pay whatever the price tag indicates; negotiators make deals. We are dealmakers. We also believe that nobody knows a local market better than people who live and work in that market. That’s why our local negotiators are located in 12 cities across the country.

Frankly, we are fanatical about seeking – or developing – innovative added-value elements to extend our buys. For example, one of the added-value elements of a buy for one of our retail clients in Los Angeles included having their logo adorn the traffic helicopter of a major news-oriented television station. Customers and employees reacted so positively to the flying billboard that we quickly swooped in to expand the deal to include a sister station,dominating not only the airways for our client, but literally, the skies!