THE USIM CLIENT BILL OF RIGHTS

• Our clients are entitled to nothing less than experienced media people who are passionate about the business. No drudges. No juniors.

• We develop media strategies and plans without bias towards any particular media type.

• We constantly test whether "the way we've always done it" is still the best way to do it. Today's media environment demands imagination and innovation.

• We are relationship driven on both the client and vendor side. Our long-standing relationships with top management at media companies - national and local - are critical ingredients to our ability to obtain the best rates and highly productive Added Value programs for our clients.

• We see Added Value as vital, not peripheral, to every negotiation. And we negotiate ferociously.

• Stewardship of a buy is just as important as the buy itself.