Core Competencies
USIM is structured around seven core competencies which provide the company with a competitive infrastructure to efficiently service the needs of a diverse group of clients. The chart below defines the relationship between the seven core competencies (Media Planning, Spot Negotiation, National Media Negotiation, Print Negotiation, Out Of Home, U.S. Interactive and U.S. Multicultural Group) and the various services and specialist groups.
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MEDIA
PLANNING |
SPOT NEGOTIATION |
NATIONAL MEDIA NEGOTIATION |
PRINT NEGOTIATION |
OUT OF HOME |
US INTERACTIVE |
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U.S.I.M Research |
Spot TV Negotiation |
Network TV Negotiation |
U.S.I.M Direct Mail |
U.S. Outdoor |
SEO |
Spanish Communications |
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Geo Demo Mapping |
Spot Radio Negotiation |
Network Cable Negotiation |
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SEM |
Asian Pacific |
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Market Analysis |
Endorsement Radio |
National Radio Negotiation |
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Contextual |
African American Media |
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Competitive Analysis |
Local Cable Negotiation |
Profit Sharing Media |
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Email Blast |
G.L.B.T. |
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Media Vehicles POV |
USIM Direct Response |
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Mobile |
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U.S.I.M Communications Planning |
U.S. International Media LONG |
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Display |
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U.S.I.M Media Deli |
Perfect Place Media |
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Viral |
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Political Planning and Media Negotiations |
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